Increase Your Business Reach With Branding


Transforming your business into a brand is the first step of corporate success. Have you ever wondered why customers tend to go for established brands in the market even though they can cost way more?

It’s simple – credibility and reputation almost always take an edge over cost. And this means that building a brand is highly important to stand out in the crowd and attract loyal customers.

Slinky Web Design offers the creative edge and interactive appeal you need to be unique in your market. Over the years, we have helped many businesses rise to the top of their industries with our extensive branding experience. Our brand managers specialize in strategic marketing and our expertise is just what you need to get noticed and shine!

Just tell us your idea and we will make it a reality! Be it a corporate logo, website design or a revamp of your complete web identity – we can offer it all!

Launching a new product? Got an exciting offer to share? Let your valued clients know! Read More

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Landing Pages For Conversions


Good Use of Colour

The landing page is the page that a potential customer/client first goes to when they visit your website. So it can be the home page or a landing page specifically designed for a marketing campaign. It can also be inner pages of your website.

It is one of the most important parts of your website and can determine whether a customer is going to stay on the site or leave. This is why so much effort is put into the design in order to make sure that your bounce rate is kept low and the conversion rate continues to grow.

While it’s no secret that colours play a major role in the decision making process when considering a product or service, many marketers fail to understand this element during the web design process. This may lead to low conversion rates with very little explanation about the reason for the reduced numbers. In fact psychologists believe that the colour may have a 60% hand in engaging a customer.

Contrast

Before we begin talking about colours, we need to talk about contrast. The human eye directs naturally towards colours in contrast. This can be delivered in two ways. Read More

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What Are The Popular Website Hosting Control Panels?

While looking up web hosting services, web admins must clearly understand the nature of their proposed website and the type of control they would like to have over the possible changes to be incorporated. Websites differ in the type of upgradation required over time. Some may constantly require textual changes, while others may include photographs, graphics, etc. Control panels offered are varied according to the packages that are subscribed to. All the packages provide some essential components that are mandatory for the client. Options to add new domains, password change and addition of new accounts are some of the main features.

Cpanel

cPanel (control panel) is a graphical web-based control panel to simplify administration through the changes in the interface. The software is not freely available and is to be paid through a monthly subscription. CPanel is versatile enough to run on PHP, FreeBSD, Redhat Enterprise Linux, CentOS, and Windows Server. Since cPanel has become a commonly accepted tool for web hosting, a web admin can install and be linked to the website. Cpanel provides a statistics tool covering all details like disk space being used, domain name, monthly bandwidth changes, e-mails, secondary domains and SQL database. Managing FTP data and editing CGI scripts is more accessible with cPanel. Read More

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Web Hosting Tools And Services

Earlier web hosting was meant to hire computer memory for one’s website. However, with technological advances and a decrease in hardware prices, hosts have provided increasingly ready-made features to attract potential clients. Microsoft Windows is one of the operating systems commonly used on servers by web hosts. It supports advanced technologies like Cold Fusion that are required to create and maintain dynamic websites. Managed host servers may also provide services like ASP, ASP.net Access, and MS SQL support to maintain websites.

Linux and UNIX servers are meant for clients who require websites based on open-source technology, such as PHP and MySQL. It ensures better data security compared to other technologies. The easy availability and open knowledge about the codes help in upgradation and customization. Unlike Windows, it does not require renewal of license frequently.

A list of tools has become an accepted standard for web hosts. These include CGI, Ruby (RoR), Perl, PHP, MYSQL, etc. These enable the webmaster to maintain and upgrade their websites without worrying about unsupportive platforms. Often, hosts provide easy-to-set-up functions that are common to all websites. These include incorporating PayPal services, mail servers, virus prevention, etc. Read More

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Referral Exclusions – Analytics Help


This will help you exclude the scourge of referral spam that has reached epidemic proportions in the last couple of months, rendering website analytics information useless unless these sites are excluded.

Unfortunately with new spam sites appearing daily it has become a headache for anyone managing analytics accounts for themselves and/or clients.

If you are running WordPress you could also try this plugin – SpamReferrerBlock – read reviews here

Source: Referral exclusions – Analytics Help Read More

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