5 Highly Effective Website Design Guidelines
Responsive Web Design
5 Highly Effective Website Design Guidelines
July 10, 2019 by in Responsive Web Design

Any business which has an online presence will almost certainly do so using a website. With so many templates now available you could literally have one up and running in a day. However, contrary to the mantra, ‘build it and they will come’, without an effective design, proper website development, and conversion factors addressed, you will struggle for traffic. More importantly, any traffic you do get, will not take the desired actions you hope for.

Web design and development consist of a multitude of principles and best practices, which sadly all too many businesses are unaware of, or simply do not know how to implement. This is why using a website development company to build or redesign your website is almost always the best route to take.

One of the most important reasons is that they will up to date and fully aware of the current best practice and guidelines, especially as it applies to SEO and ranking on Google. These guidelines could literally take up an entire book, however, there are some which take precedence. Read More

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What Are The Differences Between Web Design And Web Development
Website Development
What Are The Differences Between Web Design And Web Development
January 10, 2019 by in Website Development

Technology makes the world spin. In the modern world, things like smartphones, computers, and the internet have changed our lives, and we rely on different aspects of technology to guide us through almost every single part of the daily grind.

The internet is something that nearly all of us use daily. It allows us to browse our favourite websites, connect with friends and family, and purchase goods from the comfort of our homes, among other things.

However, many of us don’t realise just how much work goes into creating a high-quality website. People like web designers and web developers can spend hours putting a single page of a website together, and large sites are usually built by large teams.

As someone who is heavily involved in the website creation industry, I’m often asked what the difference between web designers and web developers is. I decided to put this article together to answer this question. Enjoy! Read More

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How To Set Up Your Website’s Internal Links For Effective SEO
SEO
How To Set Up Your Website’s Internal Links For Effective SEO
August 5, 2018 by in SEO

If you have ever seen or heard any advice on SEO, backlinks will undoubtedly be mentioned. While it is true that having backlinks to your website from other sites can play a significant role in boosting your rankings, it is also the case that the linking structure you have within your website is important too.

Creating links within your website has several SEO advantages, and if it is done correctly, the benefits can mount because it helps those visiting your website navigate it more easily. The advantage of this is that they have a positive experience and are likely visit your site again. More than that, they may recommend your website to others, a premium free traffic source.

Navigating your website with ease will also make visitors more likely to take action while they are there, such as subscribing to your email list or, better still, purchasing something. You should know by now that Google rewards websites whose visitors stay for longer. Visitors being able to navigate easily through your website is certainly going to help achieve that objective.

These reasons are primarily why you should consider how the linking structure you are putting in place improves your site’s navigation ahead of the specific SEO elements, such as improving page ranking. Read More

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4 Reasons You Need Responsive Web Design
Responsive Web Design
4 Reasons You Need Responsive Web Design
July 9, 2018 by in Responsive Web Design

Responsive Web Design seems like nothing more than a fancy new buzzword being floated around a lot these days but really it is just talking about a concept that is simple in nature. It is all about making sure that everything on your website functions optimally across all the major devices through which people are accessing the internet nowadays.

From the onset of the first iPhone back in 2007 to this day, the number of people using the internet through their phones has increased massively. Fast forward to 2018, the number of internet users through mobile has surpassed the number of internet users from desktop computers. This is why the aspect of Responsive Web Design isn’t just a new term, it is a necessary concept that needs to be adopted by every business.

Here is a look at the 4 reasons why you need responsive web design.

  1. Good for SEO Rankings

One of the foremost reasons why businesses even have websites is to leverage the power of the internet and gain relevant exposure to an online audience. Keeping that in mind, they know that ranking high on SEO is crucial for their success. The best search engine is Google and there is little left to debate that fact. Read More

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Why Branding Impacts On SEO, And How You Can Improve Yours
Branding
Why Branding Impacts On SEO, And How You Can Improve Yours
June 17, 2018 by in Branding

Branding is often regarded as nothing more than having a good logo and a catchy tagline. However, nothing could be further from the truth, especially regarding SEO. Effective branding can positively impact your SEO and ranking, just as poor branding can have a negative impact.

With Google increasingly seeking to base their search engine results on user experience, it is no longer just enough to focus on the technical elements of SEO. By these, we mean things like anchor text, meta tags and keyword density, measured by crawlers and algorithms, and not real people.

You also need to consider how your website appeals to those visiting. For example, do they stay on the website for some time, click through to other pages, or are they just there fleetingly and clicking away almost immediately?

These are important to consider because data like this allows Google to measure how good or bad your website is about user experience. While there are specific actions you can take to improve this, such as increasing page load speed and adding more interesting content, you can also impact them by improving the branding of your website.

Google has always regarded big brands as more desirable than nonentities, and while it may not be possible for you to compete with a global mega-brand, you can still impact your ranking by making your brand the best it can be. Read More

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