15 Web Design Trends In 2023 That Top Website Designers Are Utilising

Just as cars, architecture, and fashion all have to change with the times, so does web design, which is why, if you were to look at websites created in 2003 and compare those created in 2023, you would see many differences. Some of those differences result from improved technology, some result from what it takes to get ranked highly changing, and most of all, the differences are due to inevitable changes in web design trends over the years.

To a great extent, the trends we are referring to will derive from how web designers now envisage how a website should appear. However, there will be other reasons. We have already mentioned technology and Google rankings, but in addition, mobile device use has had a big impact on web design, as does users’ expectations of what they expect to see and find when they land on a website today.

Some trend changes are minuscule and often barely noticed as they occur within the website’s coding, and others are wholesale, where they change entirely how websites are designed. There will also be differences in the importance these trends have to website performance. To give you an insight into what web design trends are currently to the fore in 2023, here are 15 that many top web designers are now including in their website creations. Read More

Share
7 Proven Tactics For Jewellery Stores To Boost Their Customer Numbers

No matter what their store size, the number of stores they have, or their location, there is one thing that is common amongst all jewellers, and that is the desire for more customers. Without a steady stream of new customers a jewellers business, or indeed, any business, is on the retreat and ultimately may find itself in a position where it is no longer a sustainable business.

The good news is that there is no shortage of methods for a jewellery store to attract new customers, either through its doors or to its website. To help you seize those opportunities, here are seven tactics to attract more customers to your jewellery business.

PPC Advertising

For jewellers who want almost instant results, the main option for you is Pay Per Click (PPC) advertising. With PPC, you can advertise your jewellery business on some of the most visited websites online, such as Google, Facebook, and YouTube, often for no more than a few cents per click. You can also target your ads to specific audiences and completely control what you spend.

Social Media

There is no denying that social media sites have some of the largest audiences online and if your jewellery business does not embrace social media, then other local jewellers that do will have a huge competitive advantage over you. Read More

Share
10 Ways The Latest Web Design Techniques Can Boost User Experience On Your Website

In the not-so-distant past, many believed web design was all about simply how a website appeared on-screen and nothing more. However, with Google’s pursuit of optimal user experiences for those who use its search engine, it quickly becomes clear that appearance alone will do little to help a website’s rankings and subsequent performance.

The term ‘user experience’ (UX) is now very much at the forefront of every web designer’s mind when they are designing websites. Whilst many might say that is purely to keep Google happy, the reality is that good web design that creates websites that visitors will like and enjoy will in turn, show Google that a website deserves a higher ranking anyway.

Besides, suppose a website design is catering for its users. In that case, it should follow that those users will stay on the website longer, follow the calls to action that exist there, and are far more likely to return to that website and recommend it to others.

Getting a website to a point where users are provided with an enhanced experience relies greatly on the website’s design. Several web design techniques can help website designers achieve this objective, and here are ten of them that most of today’s web designers will consider using. Read More

Share
7 Tips To Help Your Homepage Be More Engaging

The homepage is arguably the most important of all the pages within a website that web designers create.

Given that most visitors to a business website land on the homepage first, this page has the job of instantly connecting and engaging with visitors. If it does so, it will keep those visitors on the site, hopefully with them then taking the desired action. If not, they will click away almost immediately and likely never return.

With this in mind, website owners must ensure that when their business website is being designed, they know what elements should be included on the homepage to maximise visitor engagement. To help them, we have selected some of the most effective ways of doing so in the seven tips outlined below.

Make It Obvious What Your Website Is About

Before they land on your website, visitors will have clicked on a link on another website, such as social media, an online business directory, or even a paid ad. When they do so, they will have an expectation of your website, so the homepage must immediately make it clear what your website is about. Read More

Share
10 Awesome Tips for Designing a Website That Loads Quickly

If a new website is being created, there are several objectives that the web design must meet. Some are relatively easy to achieve and are obvious the second you land on a website designed professionally. A prime example is the objective of making the website easy to navigate to provide the best possible user experience, which is achieved via the menu on the home page.

For Users, For SEO, Or Both?

Many objectives of a website are related to user experiences, such as having high-quality content, a visually appealing appearance, and the functionality of the website being fit for purpose in the sense that everything on the website works as it should.

Other objectives within a website’s design will specifically relate to SEO and the goal of the website being ranked highly on search engines, with the prime one being Google. To hopefully encourage Google to rank a website highly, onsite SEO, such as metadata, internal linking, and effective keyword use throughout the content, will all help.

There are also some objectives that web designers will be expected to enable when creating a website that satisfies both the desire for a good user experience and SEO. Here, there is a crossover because many ways you create great user experience are integral to optimising a website to satisfy Google’s ranking factors. Read More

Share