Client overview
Client: The Lawncare Man
Sector: Lawn & garden care
Location: Perth, WA
Website: lawncareman.com.au
Services engaged: SEO, website development, web hosting
SEO campaign start: May 2019
Campaign status: Active / Ongoing
SEO Case Study – The Lawncare Man
SEO case study
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53% INCREASE IN ORGANIC TRAFFIC
Challenges faced
Before we began working with The Lawncare Man, they encountered several obstacles in their online presence:
- Insufficient organic traffic: Their website struggled to attract sufficient visitors, limiting their potential for conversions and leads.
- Low search visibility: Crucial industry-specific keywords were not ranking well, with many appearing on the second or third page of search engine results.
- Brand recognition: The Lawncare Man was looking to grow their digital footprint and become more recognized in their target market.
Our SEO approach
To overcome these challenges, we developed a tailored SEO strategy for The Lawncare Man, focusing on three core pillars:
Comprehensive keyword research
Our team conducted an in-depth analysis to pinpoint relevant keywords for The Lawncare Man that would drive quality traffic. These included high-converting primary and long-tail keywords like “Lawn Care Perth,” “Vertimowing Perth,” and “Lawn Coring Perth.” We optimised important pages on the website, focusing on both content and technical elements such as meta tags and internal linking.
Technical and on-page SEO improvementsA thorough audit revealed several technical issues that needed attention, including:
- Enhancing page load speed
- Ensuring mobile compatibility
- Internal linking structure optimisation
- Fixing broken links and improving site structure
After addressing these, we made on-page SEO changes, ensuring the content aligned with user intent and search engine guidelines.
Content strategy and link building
To improve authority, we implemented a content marketing plan designed to build The Lawncare Man’s reputation as a thought leader. This included regular blog posts, case studies, and optimised web pages. We also launched a link-building campaign, securing high-quality backlinks from credible and relevant websites within their industry.
Results to date
Since the beginning of our campaign with The Lawncare Man, we’ve seen significant growth across several metrics.
Traffic growth
Since the inception of the campaign, organic monthly visits has grown by 53.04%
Keyword rankings
We achieved higher rankings for several key terms, including:
- “Lawn Care Perth”: From position #4 to position #1
- “Vertimowing Perth”: From position #39 to position #1
- “Lawn Coring Perth”: From position #13 to position #1
Overall, The Lawncare Man now ranks on the first page of Google for all of their relevant keywords, compared to very few at the beginning of the campaign.
Client feedback
The Lawncare Man is extremely satisfied with the progress of the SEO campaign. Here's what they had to say:
We are thrilled with the results – Tanya Hawtin, The Lawncare Man
Conclusion
Through a well-crafted SEO campaign, we’ve helped The Lawncare Man achieve meaningful results in terms of organic traffic growth, search visibility, and lead generation. Our ongoing focus on keyword targeting, technical optimisation, and quality content ensures that they are well-positioned for continued growth.
Looking ahead
In the months to come, our focus will shift toward:
- Targeting additional competitive keywords to further enhance The Lawncare Man’s search engine presence
- Continuing to build authoritative links to strengthen domain authority and rankings
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