SEO Perth

Perth’s Digital Growth Specialists

Helping local businesses reach more customers through smart search optimisation

At Slinky Web Design, we know Perth businesses inside and out.

Our search optimisation services put you in front of customers who are actively looking for what you offer.

We mix local market knowledge with proven digital techniques to boost your online presence.

GET A Book Your Free Digital Review or Schedule Your Consultation

Why Local Businesses Pick Slinky

We've spent years helping Perth businesses grow their digital presence.

Our team knows what works in our local market – from Fremantle to Joondalup.

We don’t just follow generic online marketing plans.

Instead, we create strategies that match how Perth people search and shop online.

Our approach works because we:

  • Study your business goals and target market before making any changes
  • Track what’s actually bringing in results
  • Keep you updated on progress in clear, simple terms
  • Focus on getting you in front of customers who are ready to buy

Our Search Optimisation Services

Finding what your customers are searching for

We dig deep into what Perth locals are typing into Google when they’re looking for businesses like yours.

Using a mix of tools and our local market knowledge, we spot the exact phrases that bring in paying customers, not just random website visitors.

Making Your Website Work Harder

Your website needs to speak the right language – both to Google and to your customers.

We fine-tune everything from your page content to the behind-the-scenes technical bits that Google cares about.

This includes:

  • Updating your website text to match what people are searching for
  • Fixing any technical issues that might be holding you back
  • Making sure your site loads quickly and works well on phones
  • Setting up proper tracking to measure what’s working

GET A FREE QUOTE: Schedule Your Consultation

Local SEO

When people search for local services, we make sure they find our client's websites.

We help you show up in local area-specific searches, Google Maps and local business listings.

Here is some of what we do;

  • Setting up and optimising your Google Business listing
  • Getting your business listed in the right places across the web
  • Building up your local reputation with real client reviews
  • Creating content that connects with Perth customers

How We Get You Results

  1. First Look: Firstly, we check how your website’s doing right now and what your competitors are up to.
  2. Planning: Based on what we find, we create a plan focused on quick wins first, then long-term growth.
  3. Taking Action: We make any neccessary changes to your website and start growing your online presence.
  4. Checking Progress: Every month, we analyse results and work out how to get even better outcomes for the next month.
  5. Keeping You in the Loop: You get regular updates in plain English so you can understand what we’re doing and how it’s helping.

GET A FREE QUOTE: Schedule Your Consultation

Real Results for Perth Businesses

We let the numbers tell our story. Here is how we have helped a couple of our valued clients with their SEO.

Botanica Landscapes Growth Story

When Botanica Landscapes approached us in March 2024, they wanted to stand out in Canberra’s landscaping scene. Our focused strategy included:

  • Smart keyword targeting for their market
  • Building quality links to boost authority
  • Creating content that connects with their audience

The results?

162% increase in organic traffic, putting them in front of more potential customers.

The Lawncare Man: SEO Case Study

The Lawncare Man Success Story

The Lawncare Man came to us looking to boost their online visibility in Perth’s competitive lawn and garden care market. Since starting our work with them in May 2019, we’ve delivered:

  • A 53% boost in organic website traffic
  • Better rankings for key lawn care services
  • A stronger online presence in the Perth market

“Slinky’s work has helped us reach more customers looking for quality lawn care services across Perth. The growth in our website traffic has turned into real business growth.” – The Lawncare Man

Why Search Optimisation Matters for Perth Businesses

The digital outlook in Perth is growing more competitive every day. Whether you run a small local shop or a larger business, being found online isn’t just helpful – it’s essential. Here’s what smart search optimisation can do for your business:

Show Up When It Counts

Perth customers search online for products and services all day, every day. Good optimisation puts your business in front of them right when they’re ready to buy.

Build Trust Through Visibility

When Perth people see your business showing up consistently in their searches, on maps, and in local listings, they’re more likely to trust you. This visibility builds credibility before they even contact you.

Get More Value from Your Website

Your website works 24/7 as your digital shopfront. Proper optimisation means more of the right people find it, explore it, and contact you through it.

Ready to Grow Your Online Presence?

Take the first step toward better visibility in Perth. Book your free website review today and we’ll show you:

  • How your website currently performs in searches
  • Where you could improve
  • What we’d do to help you reach more customers

SEO FAQ’s

Answers to some of the questions people ask

Yes, we are. Slinky is 100% Australian-owned. Our office is in Perth. We service clients in all Australian cities and regions as well as internationally. Our staff are digital marketing experts, writers, programmers, designers, and developers.

The timeline for seeing SEO results varies based on several key factors. Our SEO experts consider your website’s age when developing expectations—established websites with a decade of history typically gain ranking momentum faster than newly launched sites. Your website’s current authority in the digital landscape also plays a crucial role, as does your existing backlink profile, including both the quantity and quality of links pointing to your pages.

For businesses across Perth and wider Western Australia, these factors combine to create a unique SEO starting point. Rather than offering a one-size-fits-all timeline, our SEO company provides personalised forecasts based on your specific situation. During your complimentary consultation and website audit process, our team of Perth SEO experts will analyse these elements and give you a realistic timeframe for when you can expect to see tangible improvements in your search rankings.

Many clients throughout Western Australia appreciate this transparent approach, as it helps set realistic expectations while building a foundation for long-term search success with our SEO agency.

What sets our SEO agency apart from others in the Perth market is our deep-rooted understanding of Western Australian businesses and their unique digital challenges.

While many SEO companies focus solely on traffic metrics, our Perth-based SEO experts concentrate on attracting qualified visitors who are likely to become paying customers for your business.

Our approach combines local know-how with technical SEO expertise to create strategies that resonate specifically with Perth audiences.

We’ve helped businesses across Western Australia improve their online visibility through customised solutions rather than generic templates used by many agencies and SEO freelancers.

Communication is another area where our SEO company stands out. You don’t have to talk to marketing interns or a different account executive each month.

You get to talk with the boss – always.

Peter, the managing director, prides himself on always being available to his clients. He explains complex SEO concepts in straightforward, accessible language that business owners can understand. Our SEO specialists offer clear insights along with valuable suggestions that support your business goals rather than overloading you with technical jargon or intricate and unreadable reports.

Our open, results-driven strategy has established us as a reliable partner for Perth companies seeking to increase their online visibility.

No.

While search engine optimisation works best over time, we don’t believe in forcing long contracts.

Our clients don’t stay with us because they have to, they stay with us because they see real results so they want to!!

Your SEO costs will be different based on your specific business needs and objectives. Instead of a one-size-fits-all package that might not align with your needs and objectives, our team will develop a personalised proposal that reflects your unique business situation.

Our SEO company provides a detailed breakdown of suggested services and their costs after evaluating your website’s performance, competition, and growth goals. This transparent approach ensures you understand exactly what you’re investing in and the expected outcomes for your business.

Many Perth businesses appreciate this customised approach because it allows them to scale their SEO strategy according to their budget and priorities. Our SEO agency works with organisations of various sizes throughout Western Australia, tailoring our solutions to deliver the best possible return on investment regardless of your starting point.

During your initial consultation, we’ll discuss your objectives in detail and identify the most effective SEO pathways for your specific business before presenting clear, straightforward pricing options.

You get monthly reports showing exactly what we’ve done and the results we’re achieving.

Website Analytics Summary:
This shows your monthly visitor progress in a very simple format that is easy to understand – even for the most tech challenged clients.

Ranking Reports:
This automated report shows your current rankings across your keywords along with the rank of each keyword when we started your campaign (Benchmark).

You will note that we called it ‘SEO’ competitor analysis because this is not the only competitor analysis that you can undertake. Depending on what your business is, there are many other ways you can analyse your competitor’s performance, helping you to compare your strengths and weaknesses.

One example involves visiting your competitors’ physical business premises to see how they are laid out, how they treat their customers, and the levels of customer service they offer. 

Another analysis might be taking a look at their finances by checking their publicly published financial details. We mention these extra steps because you should not just seek to analyse your competitors on an SEO level, but as many ways as you can. 

As for SEO competitive analysis, it will tell what your competitors are or are not doing to boost their rankings. It can be done because any website online is effectively an open book for SEO. After all, if they were not, Google would not be able to crawl and then assign them a ranking for specific keywords.

We could create an entire website on this question alone, given how many tools there are available to help with Perth SEO. Rather than name specific tools, we will state the main functions you should have them for.

One of the most important is a keyword research tool that will help you identify what keywords you should be targeting. Also, you want to know what your competitors are up to, so tools that can crawl their sites, identify their backlinks, and the anchor text they are using will be enormously helpful.

Thankfully, some tools can do this for you too. You almost certainly want to sign up for the Google Search Console, as that lets you analyse exactly what Google is seeing when they crawl your website and, more importantly, what actions you should take if there are any errors or issues they’ve identified.

Good web design plays a crucial role in improving your organic search rankings, serving as the foundation for effective SEO. Our SEO experts in Perth have observed that thoughtfully designed websites consistently outperform poorly structured ones in search results.

A professionally designed website features an underlying structure that helps search engines understand your content’s purpose and relevance. This includes clean code and strategic metadata that clearly signals to Google which keywords your Western Australian business should rank for when their crawlers visit your site.

Content planning is another essential aspect of effective web design. Our SEO company helps businesses develop content that engages website visitors while also strengthening keyword relevance. Properly structured and optimised content satisfies both search engines and human visitors, which means that both your customers and Google will love your website! 

User engagement metrics also significantly impact your site’s search performance. Website elements such as easy navigation, appropriate colour schemes, and responsive layouts all work together to keep visitors on your site longer, allowing more time for them to take action or make a purchase. Our SEO agency has found that Perth businesses with well-designed websites typically see lower bounce rates and higher conversion rates.

Google measures these engagement signals, including time spent on site and interaction with pages. When visitors quickly leave your site after arriving from search results (known as “pogo-sticking”), Google interprets this as a poor user experience and may lower your rankings. Conversely, sites that keep Western Australian visitors engaged are rewarded with improved search visibility.

This connection between design and SEO illustrates why Perth businesses should approach these elements as complementary aspects of their digital strategy rather than separate considerations. Professional SEO experts understand this relationship and can help create websites that satisfy both search engines and human visitors.

An SEO audit is one of the first things to be done if you have an existing website.

This will establish how good or how bad your current SEO is.

Unless you have SEO knowledge of how search engines rank websites, it is best to employ the services of an SEO consultant who will have the tools and expertise to conduct a comprehensive SEO audit for you.

After that, they will be able to inform you what actions need to be taken to optimise your website entirely.

Get a FREE SEO AUDIT NOW.

Start growing your business today