If you carefully consider the many elements that need to be created and optimised within the overall design of a website you will soon discover that there are dozens of them. These include the colours and the fonts, the layout, the creation of the content, ensuring all the coding functions correctly, making sure the website has security protocols in place, and the SEO, to name but a few. There are some elements of a website’s design that most people might take for granted and think that their importance is minimal to the success of that website. One such element is the images. These are often given little consideration and simply picked randomly for the mere reason that ‘a website should have images’. However, if you were to seek the advice of a professional web design agency, you will soon learn that images can play a significant and positive role within a website, and rather than seeing them as an afterthought, they should actually be given very careful consideration. Whilst images might not have the kudos of videos with regards to what content you have nor take the time to create that written blog posts might, nevertheless, it is important that due care and attention is given to them. By doing so, the images on your website can contribute with regards to enhancing the experience of visitors, help promote your brand, products, and services, enlighten those seeking information, boost your SEO, and give an otherwise dull website, some life. As welcome as those benefits might be, they will only be realised if you plan, configure, and optimise your images and there are several ways in which this can be achieved. Read on, and you will discover 7 tips on how you can ensure that the images used within your website design are effective and contribute positively to your website’s success.