Whenever web designers are hired by business clients, one of the first things that they request is a website design brief. A website design brief is what clients need to create so that the web designer knows what the client is looking for and expects from their new website. However, given that a website design brief is something that a business owner might only ever consider once or twice at most, it is fair to say not every website design brief achieves its objective. By that, we do not mean that the website fails, but rather that the website design brief fails to properly outline the client’s wishes. It is akin to a construction company being given the job of designing and building a house but the specifications for that house are vague and give them little upon which to base the house’s dimensions, features, or construction materials. As for designing and creating a website, a web designer could quite easily do so with zero guidelines and simply build a website that suits them. However, the website in question here is for a business and thus it needs to align with that business’s objectives. For that to occur the business owner needs to create a website design brief so that the web designer has a conceptual foundation and is aware of what the website’s objectives should be. Below we have outlined five simple steps to ensure that the website design brief you provide to your web designer is sufficiently effective that it allows the web designer to design and create the desired website. Give Plenty Of Insights Into Your Business Designing and creating websites is about more than just code and programming, so when web designers build websites for businesses the more they know about a business’s history, its owners, its employees, its challenges, and achievements, the better their feel will be for exactly what the website should look like.