Alright, if you’ve been following the digital world lately, you may have heard the term “progressive web apps” mentioned a few times. Perhaps the term came up at a networking event you attended. Perhaps it was mentioned in a LinkedIn post that you quickly glanced at. Like many small business owners, you were undoubtedly thinking, “Wonderful.” One more tech jargon term. The problem is that progressive web apps are more than just a fad. In actuality, they are changing how companies view their internet presence. And you should be mindful of that. What is this trend all about, then? Do you continue to use the traditional website or is it time to make the switch to a PWA? Well, let’s just keep things simple and omit all the fancy words.
Your website is more than just a collection of pixels. It’s a cleverly constructed series of psychological buttons that guide visitors to a destination, ideally the door where they can become customers. Most business owners consider the colour scheme, the placement of the logo, and the location of the contact form when designing a website. The ironic truth is that every single element on your site is either pulling sour prospects in closer or pushing them away. That is what website psychology is all about, and something we’ve seen repeated countless times with clients.
The reality is that when you’re a small business owner, every penny matters. You’ve likely glanced at your website before and wondered, “Is this thing even doing what I want it to do for MY type of customers?” But expensive user testing consultants make your wallet weep a tear. Good news, however: you don’t have to spend a fortune to find out what your users actually think of your website. DIY user testing is not only feasible; it is also quite achievable, even with a modest budget. Here’s what most business owners don’t know: some of the biggest insights can stem from scrappy & simple testing approaches that won’t cost you thousands.
As suggested by the top search, a potential buyer is perusing your house information while waiting for his or her coffee on the phone. It takes them less than two clicks to access your website after they click on your listing. The pictures are the smallest possible. Your contact form does not work properly at all The result? They bounce off the page of your so-very-slow website and head straight for your competitor’s beautifully designed site instead. The Australian property market is a no-holds-barred battleground, and your website is now far more than just a digital business card; it’s your most powerful selling point. With 86% of home buyers using the internet to search for a property, your website design can make or break that all-important first impression. Yet paradoxically there are still many real estate agents out there who are stuck with websites looking so much like they were created and forgotten back in 2010.
Compared to a few years ago, the world of digital marketing has changed significantly. So gone are the days of static, information websites with a simple contact form, and here are platforms that are actually intelligent and can even make sense of the specific needs of your potential customers on a real-time basis. This is no longer science fiction; it’s happening now, and businesses across Australia are realising they can’t afford to miss out. At SLINKY Web Design, we have been following this evolution closely. We here are a Perth team that have been delivering AI website design that actually works for business. But that’s the thing: it’s not about technology for technology’s sake. It’s all about designing websites that put in for your business.
