Landscaping business owners may have heard the term “landing page” when talking about their current website or a new website that a web design agency should create. Regardless of which of these two scenarios applies to you, it’s not only important that your website has one or more landing pages, but it’s also important that they’re effective. If you’ve never heard of the term “landing page,” it’s a simple, single page on a website that visitors arrive at from other websites or search engines. Making them effective can be difficult, depending on how well you implement the following five web design tips when creating your landing page. But before we outline them, here’s a quick summary of why landing pages are beneficial for your landscaping business. #1 – Encourages visitors to provide an email address or phone number and gives you permission to contact them. #2 – Can encourage visitors to click through to another page on your website. #3 – Can convince visitors to make a purchase. #4 – Can encourage visitors to take the following actions: B. Leave a rating or feedback. #5 – Can convince visitors to recommend your website and the services it offers to others. An impressive array of benefits, but they will only appear if your landing page is designed correctly, which means following these five landing page design tips. #1 – Write a Great Headline This is without a doubt the most important element of any landing page. If the headline doesn’t capture a visitor’s attention or curiosity, they’ll click away immediately. You should take the time to ensure that the headline for each of your landing pages is as good as it can be. You should also split-test headlines to see which ones retain the most visitors and trigger the most actions. #2 – Use Only High-Quality Images One aspect of landing pages is that they don’t usually contain a lot of content, and the main content is usually in the form of images rather than text. This means that you need to ensure that every image you post on your landing page is high-quality. Additionally, you want the image to stand out, whether through color or the subject depicted, such as a stunning landscaped garden. #3 – Create a Landing Page for Each Service or Promotion We often hear the term “my landing page” in the singular, which suggests that the website owner only has one landing page on their website. This is fine if there is only a single product, service, or promotion. However, we know that landscape gardeners offer a range of services to their clients. Therefore, we recommend that you create one landing page for each service or promotion to maximize its impact on those who are looking for it. #4 – Use a clear call to action that leaves no room for confusion The most effective landing pages always have only one purpose, and you need to make it clear to visitors to your landing page what that purpose is, or more specifically, what action you want them to take on your landing page. Whether you want them to click a link, enter an email address, or call you at your phone number, make sure your call to action is big, clear, and unambiguous. #5 – Keep your landing page forms simple For landing pages that ask visitors to enter information like a phone number or email address, make sure the form is simple enough that even a toddler can understand it. We say this with no disrespect to your visitors, but trust us: the simpler your form is and the fewer fields it has to fill out, the more form submissions you’ll receive.

Given that creating landscape designs is a large part of landscaping businesses’ work, we think they, more than most businesses, will appreciate the need for top-class responsive website design. While landscape design and website design are two completely different skills, the fact that both need to be completed to satisfy clients is one common factor. As for the website design that a landscaping business has, it certainly plays a massive role in how well that website converts visitors to prospects who contact the company for more information or to request a landscape design quotation, hopefully. Website design also significantly influences how well websites rank in search engines such as Google. Good rankings can mean a flood of more traffic, and low rankings mean just a trickle. So, with good web design having such an impact on how your landscaping business might perform based on its effect on visitors and the amount of traffic it receives, we thought it would be helpful to highlight some web design basics so that you and other landscapers reading this who feel their website is not ticking all the boxes have some avenues to pursue, especially if you ask a web design agency to revamp your website. Optimising Your Website’s Structure One of the core principles of a successful website design is having a structure that works. Although this will differ somewhat between website types and what the primary purpose is, there are some core common elements. These include a Home page, a Privacy page, a Terms and Conditions page, an About Us page, and, importantly, a Contact Us page allowing visitors to get in touch. A Page For Every Service And Every Location A big mistake some landscaping websites have is they have every service they provide listed on one generic page and do likewise for the locations their business targets. The website should instead be designed with a single page for each service and one for each central area. Doing so multiplies the number of opportunities to rank for searches for these services and sites whenever they are typed into the search box on Google.