No matter what their store size, the number of stores they have, or their location, there is one thing that is common amongst all jewellers, and that is the desire for more customers. Without a steady stream of new customers a jewellers business, or indeed, any business, is on the retreat and ultimately may find itself in a position where it is no longer a sustainable business. The good news is that there is no shortage of methods for a jewellery store to attract new customers, either through its doors or to its website. To help you seize those opportunities, here are seven tactics to attract more customers to your jewellery business. PPC Advertising For jewellers who want almost instant results, the main option for you is Pay Per Click (PPC) advertising. With PPC, you can advertise your jewellery business on some of the most visited websites online, such as Google, Facebook, and YouTube, often for no more than a few cents per click. You can also target your ads to specific audiences and completely control what you spend. Social Media There is no denying that social media sites have some of the largest audiences online and if your jewellery business does not embrace social media, then other local jewellers that do will have a huge competitive advantage over you. Social media campaigns can be outsourced for a small amount, giving your jewellery business a great opportunity to build an audience and its brand. Podcasting Podcasting is one of the most underrated and underutilised marketing channels online. Podcast audiences are huge and there are successful podcasts in every niche you can think of. There are successful jewellery podcasts, and for the sake of recording a 15 to 30-minute audio and publishing it online, you can quickly establish yourself as a knowledgeable and respected jeweller.