There is a whole lot of planning that goes into building a new website, whether for personal branding or for your business. First, you must consider things like what the right target audience for your project would be interested in and how to attract that interest. But you also have to make other necessary technical decisions about the project. One such decision is which content management system (CMS) to opt for. There are a lot of CMS platforms around. WordPress takes the largest share of the market as the most popular CMS platform. For context, over 2 million websites – more than 60% of the world’s total websites – are powered by WordPress. The other CMS platforms, including Drupal, Shopify, Wix, Squarespace, and Joomla, have to fight amongst themselves for the remaining 40% market share. Isn’t that huge? You are probably wondering why WordPress is such a popular choice for website owners. You’ll learn about the reasons in this article. Let’s start by understanding what a CMS platform is all about. What is a Content Management System? Some people see a Content Management System as a platform used for publishing, organizing, and editing text and media on websites. While this definition is correct, it is a limited description. This is because a CMS is a lot more than that in reality.