Choosing a web hosting service can seem a daunting task, especially if you are someone who is new to websites, but rest assured it is not as difficult as it might seem at first. In fact, if you apply the same due diligence and common sense to choosing a website host as you would when choosing any other type of service, you should be able to make the right choice. As part of that due diligence, you will want to research each hosting company and within that research, seek to ascertain a hosting provider’s credentials and performance in relation to a few key factors. Many of these will be available online and may appear on the hosting provider’s website. If a hosting provider is able to tick the box with regards to meeting each of the seven hosting parameters that follow, then they are definitely worthy of your consideration. Positive Reviews Any web hosting company which has provided the promised levels of service and performance to its existing customers will undoubtedly have positive reviews which will attest to that. Look for reviews on their website, but also do searches online especially on review websites where you may find more detailed reviews, and where customers may leave the hosting company a score out of 5 or 10. Proven Performance As well as knowing that the hosting company has satisfied customers, you will also want to know that it meets all the necessary levels of performance that your website will require, especially if you are running a business that your own potential and current customers will visit. You want to know specific functions: bandwidth allowance, load speeds, disc space, and uptime. A Choice Of Hosting Plans If a hosting company is offering at least 3 different hosting plans, then it shows that it has considered for its potential clients in the sense that it knows not every business needs the exact same features when it comes to hosting its website. Any hosting company which has just one plan should be avoided, for the simple reason that if your business and, subsequently, your website grows, it may will likely not be able to meet your future hosting requirements on its single plan.
The purpose of having a business website is not merely for an online presence. Having a website is an effective tool when it comes to advertising, branding, and more importantly, setting a reputation for your business. The following are some of the most important aspects of an eCommerce website. Graphics, Images and Copy-writing The single most important thing which will lead a customer to actually purchase an item or signup for a service is the allure of eye-catching graphics, photography and the impact one creates with powerful copy. Apart from an attractive website, having photographs for each individual product makes the decision making process of the customer a lot easier. When uploading product photographs, make sure they show every nick and scratch to instill trust in the potential buyer. After you’ve made sure you’ve got the perfect set of catalog photographs to represent your products online, the next step will be to focus on the copy which will accompany those products. For the customer, nothing is more annoying than finding a product they are interested in, only to realize that there’s not much information available on it. That being said, while your copy does not need to contain a raft of information on the product, it must be enough to answer some of the most important questions that the potential customer might have.
Adobe recently introduced Dynamic Tag Management, within the Adobe Marketing Cloud, as a comprehensive tag management solution. Since it is so young, there obviously are plenty of questions about what exactly it can or cannot do, what features have been incorporated in it, and how it can help marketers develop better digital measurement strategies. This article will attempt to answer all those questions and more. 1. What is Dynamic Tag Management? Dynamic Tag Management is the revolutionary solution introduced by Adobe, as part of its Adobe Marketing Cloud. It allows marketers to manage tags quicker and more easily, considerably facilitating the process of tagging web properties. It offers to companies the opportunity to thrive in the incredibly fast paced digital marketplace today. 2. What are the features offered by Dynamic Tag Management? Adobe has included a variety of user friendly features in Dynamic Tag Management that are highly beneficial to partners, customers, and prospects. They include a site-centric user interface instead of a tag-centric one, robust process and workflow management, unmatched rule driven data collection, built-in collaborative tools, and a lightweight meta-based library, in addition to the ability to manage multiple sites and to host anywhere.
There are a couple of things to consider when planning any project, including web design. Firstly, you will need to decide whom to work with, you will need to determine your clientele, get sufficient quotes and of course, after sale service. Let’s look at some of these points in detail. 1. Choose People You Want To Work With Saying you should work with people you like is a little corny, but let’s face it, you are going to spend some time with the team you choose to do your website. Moreover, you will have to share at least some of the big ideas you have for taking your business forward. So, don’t spend that valuable time with people who talk too fast, who don’t understand you… or that you just plain old ‘don’t like’. Choose people who share your objectives for your new website, it should take about 15min. to figure this out at the beginning of the meeting. You’ve got to feel something good here, folks.
The latest trend in web design is minimalism and flat design. By “flat,” we mean plain, unadorned buttons, links, and menus. No raised edges or drop shadows, no fancy borders or glassy icons. If your forms on your site look this way, congratulations – you’re part of the latest hip design trend! But you have to be careful not to chase away customers when you simplify the visuals too much. This article at A List Apart talks about just the sort of case we’re making here. For instance, they use the example of two actions on a form, ‘submit’ and ‘cancel’, which look identical. But to someone in a hurry who doesn’t want to think too hard, making the two visually distinct by giving the default action a different color will give them that small cognitive nudge. True, you don’t want to distract the user with a bunch of noisy whistles and bells. But, as that article is pointing out, we might have swung too far the other way, until we’re taking information away from the user. We should always remember, particularly with doing business on the web, that making the process as easy and quick to navigate as possible helps increase conversions.
