The Internet is considered to be the fastest medium of communication that is available for general use all over the world. Hence, clients seeking web hosting services were initially well served through host servers anywhere. However, the Internet revolution has occurred and chugged along lopsidedly. While there has been rapid growth in computer density, Internet connectivity, bandwidth expansion, and information transfer in the Western world, the Eastern parts still play to catch up. This factor is important in response time, efficiency, and security across the Internet. The rapid advancement in Internet use in America and Europe has put enormous pressure on their local networks. Websites that are located on both these continents are accessed vigorously by local as well as international clients. This reduces the speed of data transfer and often leads to server crashes. There has been an attempt to reduce such overloads by introducing cloud-hosting techniques. The computer and Internet density surge across Asia has matched this. Most servers involved in virtual networks are still located in the Western hemisphere, defeating their purpose. With the growth of web hosting businesses, there has also been a rampant increase in unscrupulous hosts, who may indulge in plain cheating and theft of information. The absence of stronger laws regarding Internet use and applications has prevented the development of the hosting industry in Asia. The archaic laws prevent bandwidth expansion in most parts of Asia, and hence webmasters find it suitable to base their sites with servers in America or Europe. But, the number of routers over which users in the fast-developing parts of Asia and Oceania are enormous. This greatly reduces the speed of data transfer and impedes online transactions. Most of the southern countries like Australia are linked through cables through Asia. This negates the better bandwidth and infrastructure available in these countries.
Australia has various web hosting service providers based on different platforms. This has expanded the options available locally for Australian web admins. The web space open depends on the other plans that are opted for by the clients. Modern web hosting services provide free website space and regular site services. This is usually an add-on service to others the client is already using. Customers can use the area online and upload as many features as required. This has given a shot in the arm to host services that may not be the cheapest available. Customers are guaranteed the best services, along with free space. The latest offers by web hosts are a combination of options the client must sort out. The quantity of data transfer should not be compromised while enhancing other features. The possibilities often include limited email accounts, limited MySql databases, a high data transfer range, and smaller storage spaces. The client should clearly understand the targeted audience and an estimated amount of data transfer. Clients, who deal individually through each customer, would find it difficult to manage on such servers when the number of email accounts grows beyond certain limits. Small sites that are retailers for items may find the data transfer rate overwhelming within a few months of launch. Hence, according to the situation, such clients must be on the lookout for changing their service plans. Information can avail of very high data transfer features for sites with a fixed range of space occupied by the web.
There has been a massive advancement in the web hosting business regarding technology and business processes. The notable features were the launch of cloud computing techniques in February 2008 and the rapid growth of the virtualization method. The spurt in such services has been due to the insatiable demand for space. Cloud computing involves the use of a vast number of servers across many locations. This removes the dependence on a single computer’s memory, performance and RAM. The spread across servers guarantees an almost unlimited space for data storage or memory required for transfer. There is always an average range of web space between which a host’s computers are used daily. This provides ample free space for users to exchange and store data. This hosting method ensures the purchase of unlimited computing power from an inexhaustible source, as needed. Also, any up-gradation or scaling down can be done without any server shutdown. The hardware maintenance and replacements are unlikely to affect the overall speed and performance. The load balancing required is done at the software level and is spread across multiple servers. Small and medium-scale businesses that cannot manage surges in traffic flow can effectively use cloud hosting. The system ensures an even spread of traffic load and prevents breakdown due to excess crowding onto a single source. The failure of any server is also well compensated by others, thus ensuring an uninterrupted flow of information.
Good Use of Colour The landing page is the page that a potential customer/client first goes to when they visit your website. So it can be the home page or a landing page specifically designed for a marketing campaign. It can also be inner pages of your website. It is one of the most important parts of your website and can determine whether a customer is going to stay on the site or leave. This is why so much effort is put into the design in order to make sure that your bounce rate is kept low and the conversion rate continues to grow. While it’s no secret that colours play a major role in the decision making process when considering a product or service, many marketers fail to understand this element during the web design process. This may lead to low conversion rates with very little explanation about the reason for the reduced numbers. In fact psychologists believe that the colour may have a 60% hand in engaging a customer. Contrast Before we begin talking about colours, we need to talk about contrast. The human eye directs naturally towards colours in contrast. This can be delivered in two ways. The designer may opt for two colors that are on opposite ends of the colour wheel or contrast colours according to the background with the utilization of blank space.
While looking up web hosting services, web admins must clearly understand the nature of their proposed website and the type of control they would like to have over the possible changes to be incorporated. Websites differ in the type of upgradation required over time. Some may constantly require textual changes, while others may include photographs, graphics, etc. Control panels offered are varied according to the packages that are subscribed to. All the packages provide some essential components that are mandatory for the client. Options to add new domains, password change and addition of new accounts are some of the main features. Cpanel cPanel (control panel) is a graphical web-based control panel to simplify administration through the changes in the interface. The software is not freely available and is to be paid through a monthly subscription. CPanel is versatile enough to run on PHP, FreeBSD, Redhat Enterprise Linux, CentOS, and Windows Server. Since cPanel has become a commonly accepted tool for web hosting, a web admin can install and be linked to the website. Cpanel provides a statistics tool covering all details like disk space being used, domain name, monthly bandwidth changes, e-mails, secondary domains and SQL database. Managing FTP data and editing CGI scripts is more accessible with cPanel. CPanel supports Fantastico Deluxe and allows web admins to install 50 or more free scripts without any specific programming required. Switching the interface to suit particular needs becomes more accessible with cPanel. A cPanel-enabled computer allows the webmaster to access the website and upload, edit or delete files. The tool offers a provision for the backup of files in case of a system crash or accidental deletion of important data. Backup of mailing lists and e-mail information is also available.
