Just as cars, architecture, and fashion all have to change with the times, so does web design, which is why, if you were to look at websites created in 2003 and compare those created in 2023, you would see many differences. Some of those differences result from improved technology, some result from what it takes to get ranked highly changing, and most of all, the differences are due to inevitable changes in web design trends over the years. To a great extent, the trends we are referring to will derive from how web designers now envisage how a website should appear. However, there will be other reasons. We have already mentioned technology and Google rankings, but in addition, mobile device use has had a big impact on web design, as does users’ expectations of what they expect to see and find when they land on a website today. Some trend changes are minuscule and often barely noticed as they occur within the website’s coding, and others are wholesale, where they change entirely how websites are designed. There will also be differences in the importance these trends have to website performance. To give you an insight into what web design trends are currently to the fore in 2023, here are 15 that many top web designers are now including in their website creations. Simplicity: A mantra in many activities, the acronym KISS (Keep It Simple, Stupid) applies more than ever to 2023 web designs. Today’s users have less patience than ever, so complex designs with unclear navigation, busy graphics, or too many pop-ups are a turnoff that risks users clicking away immediately. Full Page Headers: This is a modern web design element that continues to be used by many top web designers. They provide a sophisticated appearance and offer the opportunity to include important text messaging, calls to action, and stunning images. As this is often the first thing that those landing on a website will see, they can have a hugely positive impact.
No matter what their store size, the number of stores they have, or their location, there is one thing that is common amongst all jewellers, and that is the desire for more customers. Without a steady stream of new customers a jewellers business, or indeed, any business, is on the retreat and ultimately may find itself in a position where it is no longer a sustainable business. The good news is that there is no shortage of methods for a jewellery store to attract new customers, either through its doors or to its website. To help you seize those opportunities, here are seven tactics to attract more customers to your jewellery business. PPC Advertising For jewellers who want almost instant results, the main option for you is Pay Per Click (PPC) advertising. With PPC, you can advertise your jewellery business on some of the most visited websites online, such as Google, Facebook, and YouTube, often for no more than a few cents per click. You can also target your ads to specific audiences and completely control what you spend. Social Media There is no denying that social media sites have some of the largest audiences online and if your jewellery business does not embrace social media, then other local jewellers that do will have a huge competitive advantage over you. Social media campaigns can be outsourced for a small amount, giving your jewellery business a great opportunity to build an audience and its brand. Podcasting Podcasting is one of the most underrated and underutilised marketing channels online. Podcast audiences are huge and there are successful podcasts in every niche you can think of. There are successful jewellery podcasts, and for the sake of recording a 15 to 30-minute audio and publishing it online, you can quickly establish yourself as a knowledgeable and respected jeweller.
In the not-so-distant past, many believed web design was all about simply how a website appeared on-screen and nothing more. However, with Google’s pursuit of optimal user experiences for those who use its search engine, it quickly becomes clear that appearance alone will do little to help a website’s rankings and subsequent performance. The term ‘user experience’ (UX) is now very much at the forefront of every web designer’s mind when they are designing websites. Whilst many might say that is purely to keep Google happy, the reality is that good web design that creates websites that visitors will like and enjoy will in turn, show Google that a website deserves a higher ranking anyway. Besides, suppose a website design is catering for its users. In that case, it should follow that those users will stay on the website longer, follow the calls to action that exist there, and are far more likely to return to that website and recommend it to others. Getting a website to a point where users are provided with an enhanced experience relies greatly on the website’s design. Several web design techniques can help website designers achieve this objective, and here are ten of them that most of today’s web designers will consider using. Nostalgia/Old Fonts People of all ages, even those considered young, love nostalgia, and this fact is being used increasingly by today’s web designers. One example of this is some websites being given aesthetics that remind users of ‘Y2K’ and in truth, this is occurring in many industries, not just web design where there is a resurgence of styles mirroring the early noughties. On the same theme, some websites now have fonts that have not been seen for ten or more years. The reason is not that web designers have no modern fonts to use, but rather that users have a desire to see fonts they remember fondly.
The homepage is arguably the most important of all the pages within a website that web designers create. Given that most visitors to a business website land on the homepage first, this page has the job of instantly connecting and engaging with visitors. If it does so, it will keep those visitors on the site, hopefully with them then taking the desired action. If not, they will click away almost immediately and likely never return. With this in mind, website owners must ensure that when their business website is being designed, they know what elements should be included on the homepage to maximise visitor engagement. To help them, we have selected some of the most effective ways of doing so in the seven tips outlined below. Make It Obvious What Your Website Is About Before they land on your website, visitors will have clicked on a link on another website, such as social media, an online business directory, or even a paid ad. When they do so, they will have an expectation of your website, so the homepage must immediately make it clear what your website is about.
One of the types of content that is extremely effective in helping with website SEO in the pursuit of better search engine rankings is blog posts. You can create a blog post on any subject, it can be as long or as short as you wish, and if optimised correctly, it can help boost rankings on search engines. Although writing a blog post is not difficult, if it is to be used as part of an SEO campaign, it requires more than just tapping the words on a keyboard. There are several ways to ensure that the published blog post is not only an excellent piece of content worth reading but also SEO friendly and thus contributes positively to helping the website it is published on rank higher on search engines. Here are ten of those ways. Plan Every Blog Post Properly: This relates to not just thinking about what you are going to write about, important though that is. It is also about planning the SEO aspects of your blog post, such as what keywords you are going to use, where you are going to include them, and also if there is going to be a call to action within your blog post to encourage readers to take action once they have read it. Create A Structure For Each Blog Post: Just as your entire website should have a site structure, your blog posts should also have a structure that is both reader-friendly and SEO-friendly. Specifics related to the structure include the blog post’s introduction, the main body of the blog post, sub-sections, and the conclusion or call to action if there is one. Use Paragraphs And Headings Effectively: The key here is ‘effectively’ as it is true that most people include paragraphs and headings in their blog posts. To make paragraphs effective, consider their length while trying not to make them too long, and ensure each paragraph has an identifiable subject or idea. For headings, make sure they adhere to your blog post’s structure, are relatively short, and most importantly, include keywords in them. Use Transitional Words: As you write, do as much as you can to add structure to your blog post and help readers scan through and still understand how each sentence or paragraph relates to the next one. This is achieved using transitional words, some of which are ‘for example’, ‘however’, ‘as such’, and ‘similarly’, to name but four.
