Adobe recently introduced Dynamic Tag Management, within the Adobe Marketing Cloud, as a comprehensive tag management solution. Since it is so young, there obviously are plenty of questions about what exactly it can or cannot do, what features have been incorporated in it, and how it can help marketers develop better digital measurement strategies. This article will attempt to answer all those questions and more. 1. What is Dynamic Tag Management? Dynamic Tag Management is the revolutionary solution introduced by Adobe, as part of its Adobe Marketing Cloud. It allows marketers to manage tags quicker and more easily, considerably facilitating the process of tagging web properties. It offers to companies the opportunity to thrive in the incredibly fast paced digital marketplace today. 2. What are the features offered by Dynamic Tag Management? Adobe has included a variety of user friendly features in Dynamic Tag Management that are highly beneficial to partners, customers, and prospects. They include a site-centric user interface instead of a tag-centric one, robust process and workflow management, unmatched rule driven data collection, built-in collaborative tools, and a lightweight meta-based library, in addition to the ability to manage multiple sites and to host anywhere.
There are a couple of things to consider when planning any project, including web design. Firstly, you will need to decide whom to work with, you will need to determine your clientele, get sufficient quotes and of course, after sale service. Let’s look at some of these points in detail. 1. Choose People You Want To Work With Saying you should work with people you like is a little corny, but let’s face it, you are going to spend some time with the team you choose to do your website. Moreover, you will have to share at least some of the big ideas you have for taking your business forward. So, don’t spend that valuable time with people who talk too fast, who don’t understand you… or that you just plain old ‘don’t like’. Choose people who share your objectives for your new website, it should take about 15min. to figure this out at the beginning of the meeting. You’ve got to feel something good here, folks.
The latest trend in web design is minimalism and flat design. By “flat,” we mean plain, unadorned buttons, links, and menus. No raised edges or drop shadows, no fancy borders or glassy icons. If your forms on your site look this way, congratulations – you’re part of the latest hip design trend! But you have to be careful not to chase away customers when you simplify the visuals too much. This article at A List Apart talks about just the sort of case we’re making here. For instance, they use the example of two actions on a form, ‘submit’ and ‘cancel’, which look identical. But to someone in a hurry who doesn’t want to think too hard, making the two visually distinct by giving the default action a different color will give them that small cognitive nudge. True, you don’t want to distract the user with a bunch of noisy whistles and bells. But, as that article is pointing out, we might have swung too far the other way, until we’re taking information away from the user. We should always remember, particularly with doing business on the web, that making the process as easy and quick to navigate as possible helps increase conversions.
We have a new age of handheld mobile devices, including smartphones, pads, and tablets. Yet many of our design ideas still come from the old world Internet populated entirely by computers and laptops. If your site hasn’t had a makeover in more than five years, it’s as good as closed as far as the mobile web is concerned. Here’s a list of ways your site needs to be improved to meet the mobile user’s needs: Fast load times. Unlike computer users, mobile web users just do not have the time to stand around waiting for your site or app to load. Keep the bandwidth way, way down from what you used to load, and users will come back more often. Limit text data fields. For instance, instead of making each user fill out their life history to sign up with you, let them auto-sign-in with Facebook, Google+, Twitter, Disqus, and so on.
