Client overview
Client: The Lawncare Man
Sector: Lawn & garden care
Location: Perth, WA
Website: lawncareman.com.au
Services engaged: SEO, website development, web hosting
SEO campaign start: May 2019
Campaign status: Active / Ongoing
Client: The Lawncare Man
Sector: Lawn & garden care
Location: Perth, WA
Website: lawncareman.com.au
Services engaged: SEO, website development, web hosting
SEO campaign start: May 2019
Campaign status: Active / Ongoing
We performed a deep technical audit and discovered many opportunities for improvement. Here are some of the most critical fixes we have developed:
Accelerating page load times to make sure users—and search engines—had a fast experience no matter what device they were on.
Improving mobile responsiveness: Given that most of the traffic comes from mobile devices, this part was essential.
Correcting broken links and optimizing site architecture: For better usability and search engine indexing.
Using schema markup: We implemented structured data to help improve click-through rates and give more context to search engines.
We also improved on-page content in addition to technical fixes to align better with user intent. We optimized every service page to be more informative and keyword-rich.
A strong content strategy was central to this campaign. By creating high-value blog posts, seasonal tips, FAQs, and educational pieces we were able to position The Lawncare Man as the trusted voice in lawn care. Not only did these resources help inform visitors, they helped build topical relevance for search engines.
This was coupled with a clever link-building strategy. We acquired backlinks from relevant Australian gardening blogs, local directories and industry sites. The links increased domain authority to elevate rankings for keywords deemed high priority.
We paired this with a smart link-building strategy. Our team secured backlinks from relevant Australian gardening blogs, local directories, and industry sites. These links boosted domain authority and helped raise rankings for priority keywords.
53.04% increase in organic monthly website visits
Steady month-over-month growth sustained through seasonal shifts
This jump in traffic translated directly into more inquiries and service bookings.
Key rankings dramatically improved:
“Lawn Care Perth”: Moved from #4 to #1
“Vertimowing Perth”: Jumped from #39 to #1
“Lawn Coring Perth”: Rose from #13 to #1
The Lawncare Man now appears on the first page of Google for all of their relevant service terms, cementing their status as a leader in their niche.
We are thrilled with the results – Tanya Hawtin, The Lawncare Man
By executing a solid SEO strategy, we’ve been able to deliver significant results for The Lawncare Man in relation to website traffic, search visibility, and lead generation. The work that we have done on focusing on keyword targeting, technical optimisation and building quality content means that they are well set for continued growth.
In the months to come, our focus will shift toward:
The Lawncare Man is Perth’s #1 provider of Lawn Treatments & Care Services with 20+ years of hands-on experience. They don’t do mowing — instead, they specialise in fertilisation, aeration, vertimowing and more.
Running since 2004 by Guy Watson, the business has spread through focusing on quality. Guy is a qualified Turf Manager and has worked with organizations such as Trinity College, Christchurch Grammar and Turfmaster, providing high levels of professionalism and knowledge to every job.
Services are performed by licensed spray technicians with the help of modern machines and commercial-grade products you won’t find in retail. Depending upon their needs, clients can opt for one-off services or full-year maintenance packages.
And, beyond aesthetics, their lawn services deliver:
Property Value Rise Up To 15%
Greater hours of comfort from lowering room temperature
Ecological benefits such as absorbing CO₂, producing oxygen, and stabilising soil
Their services come with a 100% satisfaction guarantee and free rescheduling within 30 days if the quality of any service is not satisfactory to clients.